Maybe it’s all an elaborate conspiracy to hook us on speed reading so we can … OK, yeah, it’s probably just a cool app feature. On Slate last year, Jim Pagels wrote of Spreeder, “My dependency on this application is so great that print text now seems difficult to focus on, and I find myself seeking out ebooks rather than print ones so that I can feed them into Spreeder.” Instapaper developed its speed-reading capabilities in-house, but the goal of bringing instant reading-speed improvements to any user who wants them seems similar. There’s also the app Spreeder, and others too, that have similar functionality. The Instapaper feature is reminiscent of software from the speed-reading company Spritz, which started licensing its product for inclusion in other apps and services last year. At some point there starts to be a tradeoff between speed and understanding. But the research also indicates that comprehension can decline as reading pace increases. Researchers have been studying RSVP for years, and it does seem to significantly increase reading speed, by eliminating the need for eye movement. The description of Instapaper App Instapaper is the simplest way to save and store articles for reading: offline, on-the-go, anytime, anywhere, perfectly formatted. The result is a more focused, faster reading experience ,” the company writes. It’s “meant to help you eliminate subvocalization, that voice in the back of your mind repeating words as you read them, and reduce time lost scanning between words. With one click, Instapaper lets you save, read, and manage the things you find on the Internet. In a blog post, the company explains that this speed-reading approach is called rapid serial visual presentation (RSVP). All you have to do to start blazing through all those articles you (optimistically) saved on the train yesterday is hit the “Speed” button and watch the words fly by. Instapaper offers speed reading as an option within its “action icon” on mobile as well as in its navigation bar on desktop. The feature joins a growing group of speed-reading software that’s pushing the limit of how much content we can consume. Starting today, users can speed-read 10 articles per month for free, and premium users can do infinite speed-reading on their mobile devices. And Pinterest could put Instapaper to use more broadly in the Pinterest ecosystem, including bolstering the technologies that the social network uses to index text-based content and make recommendations to users.Instapaper, the reader app that lets you save Web pages and look at them later, released a new feature on Thursday called Speed Reading. Still, Pinterest says that many of its 100 million monthly active users already use Pinterest to save articles for reading later, calling this a "core use case." Now, in acquiring Instapaper, Pinterest can collect far more data on how people save and share articles, learning more about how people decide what they read and what they don't. The 'read later' app makes most of its money through selling advertising, subscriptions, and the paid version of its apps, but its margins are likely slim. It's not immediately obvious what Pinterest would want with Instapaper. The majority of the Instapaper team is relocating to San Francisco from New York, including CEO Brian Donohue and community manager Rodion Gusev. Instapaper will remain a separate app, and Pinterest will invest in the app's further development. The terms of the deal have not been disclosed, but Pinterest has confirmed that it has also bought out the majority stake seed-stage VC firm Betaworks has held in Instapaper since 2013, and now owns the entire company. The San Francisco-based company has agreed to acquire the team and technology behind Instapaper, a tool that helps you save webpages for later reading. Now, Pinterest is doubling down on this idea with its acquisition of Instapaper, an app that's all about what you aspire to read. Maybe you hope to be a more stylish dresser, or decorate a cozier home. Android app to auto-remove tracking parameters of URLs. The service lets you create and share visual bookmarks that reflect a certain intention. Instapaper is a bookmarking service that allows web content to be saved so it can be read later.
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